Start selling on Etsy: How to Create an Etsy Store

Are you a pattern designer? A cross-stitcher? Are you also knowledgeable in online crafts, design, etc… basically anything handmade or vintage? You can start making money and profiting off of your skill! Etsy is a marketplace focusing on unique handmade and vintage items. You can buy items or simply sell your creations. In this article, we’ll go through the step by step of creating an Etsy store and start selling today!

Disclaimer: This blog post may contain affiliate links. For more information, check out our Affiliate Disclosure.

Step 1: Head to the store creation section of Etsy

1: Visit the Etsy website and click on the Sell on Etsy button on the top left.

2: You will be redirected to the shop creation page. Carefully read all the available text and information with details about fees, tools, support and so on… When you are ready to continue, click on “Open your Etsy shop”.

3: Start by creating your seller’s account. This will be different from the shop information so fill the information accordingly. You have the option of either connecting your account through Facebook or Google or simply fill your personal information when registering.

You will receive an email with a link to confirm your registration before being able to proceed further. Don’t forget to check your spam folder! You are now ready to start creating your store!

Step 2: Set up your store’s information

1: As soon as you confirm your registration, a step-by-step form will appear allowing you to set your store up. In this first phase, you will choose your shop’s preferences:

  • The language you will be using throughout to describe your products
  • The country your store is in
  • The currency you will be using when pricing your items. Currencies will be automatically converted according to your buyer’s preferences so don’t worry about that.

You will also be asked to describe yourself as a seller. This is just for information purposes and it doesn’t really affect how you will appear to buyers.

After you make your initial selections, click on save and continue to proceed.

2: This is the fun step! Choose the name of your shop. Make it short, memorable and brandable and make sure that it somehow reflects you! Be careful to only include roman letters without accents and numbers and you can’t include spaces. If you want to change it later on, you are able to do so.

Check the availability of the store name of your choice to be sure no one else already has it. Once you are satisfied, click on Save and continue to start uploading your product’s information.

Step 3: Stock up your store!

Up until this point, we only created the store. Time to fill it with products! You can add as many listings as you like. Preferably have at least a dozen of items ready for sale before your initial launch.

Adding a listing may seem like a long process, but the more information you provide about what you are selling, the better your potential buyers will understand what you’re offering. When you’re ready, click on Add a listing to begin!

1: Probably one of the best ways to show your product is to add some photos of it. If you’re selling a digital pattern, you can add pictures of what the finished product would look like. Take high quality pictures of your product and from several angles. You need to upload at least one, but you can add up to 5 pictures per listing. They should be at least 570 pixels wide JPG, PNG or GIF.

2: Time to give some details about the listing. In the title section, you should not only give the name of your item but add as many keywords as possible. For example, if you’re selling a completed cross-stitch piece of a duck, you have to clarify that it is a stitched piece so potential buyers don’t confuse it with a pattern or a kit.

In About this listing, explain:

  • Who made it: whether it’s you personally or if you are a reseller
  • What type of listing it is: for example a finished product or a supply
  • When it was made: the date of the product’s creation. If it’s an on demand item, make sure to select “Made to Order”

Finally choose the category, sub-category, sub-sub category and so on of the item. Each item type will have an extra set of fields to fill depending on what you choose.

There are hundreds of possibilities to choose from, but for this tutorial, we will stick to cross-stitch related categories. Here’s what you should select in the drop down menus for each category:

  • Patterns: Craft Supplies & Tools –> Patterns & How To –> Patterns & Blueprints
  • Kits: Craft Supplies & Tools –> Patterns & How To –> Kits
  • Hoops: Craft Supplies & Tools –> Frames, Hoops & Stands –> Hoops
  • Aida canvas: Craft Supplies & Tools –> Canvas & Surfaces –> Canvas –> Aida Canvas
  • Floss: Craft Supplies & Tools –> Fabric & Notions –> Notions –> Floss
  • Finished pieces: Arts & Collectibles –> Fiber Arts –> Cross Stitch

3: Choose your renewal option: manual or automatic. When you first submit your listing, it remains active for four months. If your item is still available, you can choose to renew your listing for another four months. If you select Manual renewal, you will have control over when to renew an expired listing. Otherwise, renewal will be done automatically every time it expires.

4: Fill in your product description: In this section, you should elaborate and provide as much detail as possible about your product. It can be a simple description or you can create a funny and creative story to explain the story behind your product. Add details such as dimensions, extra colors, difficulty, key features, etc…

5: Add optional information such as Tags and Materials. You can add up to 13 tags for each that will make your listing more searchable and indexable. For example, when describing material information about a finished piece, you can add: metallic floss, beads, aida 14 count canvas etc….

6: Define your inventory and price.

When thinking about how to price your item, take into consideration all your expenses. After all you want to make a profit when selling!

If you have more than 1 of the same item, the listing will renew automatically until it is sold out.

SKU, or stock keeping unit, is a method of organizing your stock to keep track of your inventory. If you’re selling multiple items, or are considering mass-producing, it would be wise to set up an inventory system. You have complete freedom over how to define your system.

If you’re selling unique patterns, you can name your items Pat001, Pat002 and so on. If you’re also selling stitched bookmarks, you can add BKM001, BKM002 etc… Each product should have its unique SKU.

7: Add the different variations of your product. This optional phase allows you to add all the different types of the product you are offering. For example if you are selling a pattern in two size versions, you can list them accordingly.

8: Set your shipping preferences according to your product type. Depending on whether your product is physical or digital, you will have different shipping systems.

For a physical product: You can choose the cost of shipping from your country to any other country depending on your fees. For example, if you live in the United Stated, you may set a free shipping to other people living in the United States, a 10$ shipping fee for neighboring countries like Canada and Mexico and a 15$ fee to everyone else around the world.
Shipping fees often depend on the location of the seller, the location of the buyer and the weight of the item. To get a better ideas of how to set up these fees, contact your local post office to get an estimation. You don’t want to set a low fee and see all your profit go on all these extra costs.

For digital files: You only have to upload the file in a PDF format and Etsy will handle the online delivery of the file after payment.

Step 4: Choose how you’ll get paid

You have several methods of getting paid some of them limited to your country:

  • Direct checkout
  • Paypal
  • Payment by Mail such as checks or money orders
  • Other: you are responsible for arranging payments after purchase

Step 5: Set up your billing information

Now for the last step! Add your billing information such as credit card payments, address etc… since Etsy needs to charge you for the listings.

After you are done, you will see the “Open your shop” button change colors. You can now click on it and voilà! Your store is now live and ready for the word to see!

Step 6: Customize your store

Time to customize your store and make it more appealing! You can add your store’s logo, a cover photo, edit your shop’s tagline, add an about page, tagline, announcements, featured items, etc…. Make your store unique!

You are now ready to go!
Have you launched your own store yet? What are you waiting for! Head to Etsy and start selling!

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