Cross Stitch Academy

10 Steps to Market Cross Stitch Pieces Effectively in 2023

Cross-stitching is a calming and enjoyable activity that can be a source of extra income. There are a few strategies you may use to boost your sales and attract more clients if you’re just starting and want to sell your cross-stitch masterpieces.

1.   Embrace social media

Make use of social media platforms like Instagram, Facebook, and Pinterest to promote your work and get it in front of more people. To make your pieces more discoverable, use high-quality images and add hashtags. 

More social media tips

2.   Participate in events and craft fairs

These gatherings are fantastic opportunities to meet new clients and make direct sales of your products. Create a visually pleasing display with some form of takeaway marketing like business cards, flyers or social QR codes so customers can follow your work after the event. If you’re looking for more tips in making your booth eye-catching and effective, check out these tips on how to build your craft fair booth on a budget. 

3.   Make a niche for yourself

Concentrate on a specific style or subject matter, such as pop culture or life events that appeal to a specific audience. Consider gift giving traditions like baby showers, birthdays, engagements, weddings, Christmas, other holy or saint days, house warmings and anniversaries. Come up with a niche or topic you can focus on that helps you stand out and attract customers. Establishing a brand or style that is unique and memorable. 

4.   Learn about SEO

SEO is Search Engine Optimisation and everyone in business should learn a little about how it works so customers can easily find your website and social media profiles. If stitching is a hobby and you don’t need a website then SEO is a little advanced. BUT it’s a great skill to start learning. Every industry on the planet uses SEO strategies to reach customers online. 

More SEO tips

5.   Cross stitch buddies

There are numerous cross stitching online communities on Facebook and r/cross on Reddit where you may share your work and connect with other stitchers. Another wonderful way is finding local cross-stitch partner buddies as well. Check out the local needlework stores, libraries, and community centres as they might be worth a shot. This could be a great way to gain exposure and find people that are interested in purchasing your work.

6.  Consider establishing an online store

There are numerous website builders and e-commerce platforms available that make it simple to set up an online store and begin selling your work. Building an Etsy Store allows you to reach a global audience, which means that potential consumers from all around the world can see your cool cross stitch works. This improved visibility will grow your consumer base and expand your business. You can arrange your options and add an endless number of products by setting up a Facebook Shop. If you want to draw in more customers, you can choose between using Ads to drive traffic or Dynamic ads to get visibility and target individuals with personalized ads.

7.   Custom Orders

Offer customers the option to place specialised orders based on their personal preferences and cross stitch patterns. A stronger connection is made through personalising items and building relationships with your clients which can attract more buyers and support the expansion of your business. Find numerous and lovely inspirations from Pinterest and Instagram.

8.   Photography

Take high-quality images of your cross stitch pieces because this is what potential clients will see first. Make sure that the photos are well-lit and showcase the elements of your work. Get the creative juices flowing by following the tips and tricks in this video tutorial for shooting creative product photography at home by Chris Pieta. It is applicable to all skill levels from newbie to expert. 

9.   Contact local stores and boutiques

Many small businesses are constantly looking for one-of-a-kind, handmade things to sell in their establishments. Contact local stores and boutiques to see if they are interested in carrying your cross-stitch work.

10. Pricing

The cost of your labor can be challenging to estimate, but taking a close look at market research and craft pricing methods can be helpful. When pricing your pieces, keep these points in mind. 

  • Consider your materials and time 
  • Do some research based on comparable cross stitch pieces available locally and online
  • Don’t hesitate to charge more for your original and one-of-a-kind creations
  • Confidence is key; think how much blood, sweat and tears you put into making these pieces. Set a price that fairly represents the worth you bring to the table!

Following these recommendations and strategies, you’ll be well on your way to successfully selling your cross-stitch pieces and making additional money from your hobby. Remember to have fun, be creative, and never be afraid to try out new ideas!

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